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January 4, 2009

最近在很多论坛上面看到各种各样的软文,花样品种齐全。有一门心思夸某个产品的,有半推半就羞答答说某个产品还不错的,还有故意说过头话,然后换个马甲上来拔刀相助的。不过,谁也不肯承认自己是软文。好像拿了钱,帮别人说话,就不是大侠了,变成杀手了。

其实,能上网的人,有那么傻么?你一篇文字里面,有一半是说某个产品的,那么这个文章的软文指数就是50%,剩下一半如果是其他有用的东西,那么还好,还会有人看;如果剩下一半都是废话,那么恭喜,您这篇大作的软文指数已经趋近于100%了。谁都不是傻子,大家就是懒得把输入法弄出来,登录了以后上来揭露。

不过话又说回来,软文难道就是罪过么?要我说,软文不是罪过,拿了钱还要当大侠,那才是罪过。你拿了人家的钱,就老老实实的说,我这是拿人钱财,替人消灾,也落得光明磊落。如果你不但坦白,还能相对公正的评价一个产品一个服务,那么你还保持了一个软文作者的职业道德,这也会对你的软文事业有更大的帮助:你没把你的读者当傻子,你的文章有起码的可信度,这个比忽悠读者更长久。

其实你看各种产品评测,不都是软文么?他们拿钱,都拿的理直气壮。

2 Comments »

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