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January 6, 2009

为什么互联网广告击败报纸?

  1. 互联网广告是别人花钱买屏幕,别人花钱买硬盘,别人花钱买带宽,别人花钱交电费来看你的广告。报纸是报社花钱买纸买印刷买渠道来让你看广告。成本啊成本。
  2. 搜索广告可以根据用户的输入来猜测用户的兴趣,然后给出相对精确的广告投放。搜索广告相对于普通广告,是信息和噪音的区别。转化率啊转化率。

我们再来看看咖啡桌上的液晶屏:

  1. 这个是广告商买屏幕,买位子买电费来骚扰用户
  2. 用户的喜好都不知道,就知道狂轰滥炸。
  3. 在中国,喝咖啡是一件很高尚很小资的事情,广告是一件很庸俗很没情调的事情。

如果我在中国的一个高档会所喝咖啡,那我一定会跟桌面上的那个广告牌说:

拜托,你以为我在这里花30块买杯中药汤是在自虐啊?我这是在享受生活!麻烦您不要再继续那个痔疮贴的广告了好吗?您的这杯拿铁我请了。

什么?你说你是一个广告牌,不会喝拿铁?没关系没关系,告诉我你的USB口在哪里,我替你灌进去。

3 Comments »

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