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January 23, 2009

温馨提示:本文评级为PG13,不满13岁的小朋友,请叫你们的父母来。

今天的话题源自我看到的这段文字:

在性学里有个专有名词叫“柯立芝效应”,它来自下面这则趣闻:有一天,美国的第30任总统柯立芝和夫人去参观某个养鸡场,夫人看到鸡棚里的公鸡在追逐母鸡,好奇问说:“公鸡一天@@XX几次?”鸡场主人回答:“好几十次。”夫人于是提高声音说:“不要忘了告诉总统这档事。”在不远处的柯立芝总统听到了,转而问鸡场主人:“公鸡每次都和同一只母鸡@@XX吗?” 鸡场主人回答:“不同的母鸡。”总统于是也提高声音说:“请你把这档事转告总统夫人。”

它虽然以“柯立芝”为名,其实是来自对老鼠的观察:若将一只公鼠和四五只发情的母鼠放在同一个笼子里,公鼠就会不停地和所有母鼠@X,直到精疲力尽;随后母鼠再怎么挑逗,它也不会有反应。但此时若将一只新的发情母鼠放进笼子里,公鼠就又会变得生龙活虎,一再和新母鼠@X,直到另一次的精疲力尽。

我在想,其实把母老鼠改成网站,公老鼠改成网虫也是一样,若将一个网虫和四五个新奇网站放在一根网线的两端,这个网虫会不停的跟所有网站登录,直到精疲力尽,随后网站再怎么挑逗,他也不会有反应。但此时若再出现一个新奇的网站,网虫又会变得生龙活虎,直到精疲力尽。

感谢keso找到的这篇“社交网站不是盈利商务”,在这篇文章里我发现其他人也持有类似我对SNS的看法:巨大流量和低下的转化率;注意力的方向;还有就是对SNS这种墙内花园模式的反叛

每次我在一个网站无聊的时间超过10分钟的时候,我的鼠标光标就会往地址栏移动了。对于围墙的反感我一直没有想清楚是为了什么,或许柯立芝效应是一个合理的解释:在一个网站呆久了,有点腻了。

哦对了,柯立芝效应还提到,对于第N+1个新欢,性趣消逝的比第N个新欢要快。或许,这也可以解释,我们现在更喜欢在网络上面搜索,而不是去仔细的阅读;我们更喜欢youtube的短片,而不是两个小时的电影;我们更喜欢twitter,而不是去读一篇博文。因为,在我们能消化完这些冗长的内容之前,我们的兴趣已经转移了,我们必须更快的找到那个让我们满足的东西。

4 Comments »

  1. damn right !

    Comment by Phil — January 23, 2009 @ 4:07 am

  2. 看了这个,越来越觉得男的就是一个猥琐的动物

    Comment by 3322 — January 23, 2009 @ 8:23 pm

  3. er det anslått at det ville være mer egnet som atmosfære, fantasifull forbrukere. Gjennom emballasjen

    Comment by Monster Beats — September 20, 2012 @ 12:42 am

  4. mostly daily necessities directly related to people’s livelihood Minli many fakes a direct threat to the physical health of the masses.

    Comment by Mulberry Outlet — September 20, 2012 @ 2:34 am

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