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June 28, 2009

新的一期《连线》杂志(Wired)在厨房台子上面放了好几天了,我才有机会看。这个杂志是我买一个东西的时候送的一年免费,里面的东西我一般也不太在意。这次看到《Great Wall of Facebook》这篇文章,居然读完了,我还特意到译言上面去看,果然,已经被翻译,并且放在首页了。

这篇东西其实和很多老美写的文章类似,四平八稳,正反兼顾,把google和facebook的争夺一碗水端平的写出来。之所以推荐,是因为这篇文章是少有的把两个巨头的争夺写的比较详细的一篇。文章的缺点也是很明显的:没有深入的分析,对facebook这类SNS网站的定向广告失效的原因,仅仅做了描述,缺乏更深入的探讨。当然了,探讨未知的事情,必然会脱离客观这个保护伞,也不能深究了。

另外这篇《Tech Is Too Cheap to Meter: It’s Time to Manage for Abundance, Not Scarcity》,貌似译言上面还没有,我把它简译为《管理丰饶》,完整的译法,应当是《技术已经太便宜,不值得计较了:是时候管理丰饶,而非稀缺》。

这篇文章的大意,是从最早的计算机开始说起,讲述摩尔定律很快将晶体管以及计算能力从一种稀缺资源,变为一种丰饶的资源。而人们的意识没有跟上,那些有远见的人,把丰饶的资源加以“浪费”,用来计算图形界面,最终把计算机变为易用的工具。

然后文章讲述了几个类似的例子:存储空间,长途电话。这些都是曾经稀缺的资源,但是现在已经如此丰饶,人们使用它们的方法也完全不同了。作者还把自然界的例子拿出来,比如蒲公英和鱼这些生物,是如何用丰饶的下一代,去探索所有可以利用的生存空间的。说到底,就是毛主席说的“百花齐放”。

最后作者把Youtube和Hulu放在这个丰饶的框架里面,对它们的商业探索作了比较。这大概是我看到的关于Youtube和Hulu最有意思的文章了。

不过文章最有意思的,是对传统管理方法的反思,互联网和传统产业的最大不同,或许就在这种反思里面,谁知道呢。

预告一下,我这几天在考虑的几个事情,一个是上次写的那篇编号404的文章,为什么传播的如此之快,是怎么一下跑到某著名搜索引擎第二名去的,需要总结一下。

另外,那篇404的破坏性很大,作为一个工程师,我倾向于建设。既然已经破了,那么怎么立,也是我想说的。不过,肯定不会是一篇很好玩的东西就是了。

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