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October 30, 2009

发烧了,所以写的是胡话,错了是一定的,万一说对了,您多担待。

病休在家无聊,去看keso的google reader。看见谢文和麦田关于中国互联网是否有白领市场的讨论。恕我发烧+泰诺状态的愚钝,问一下:领子的颜色,有那么重要么?

我在国内工作的时候,一家人的工资在刚毕业的学生里面算高的,出门打车,没事还旅个游啥的。可是我和老婆算白领么?我不觉得,因为我们还是学生时代的思维和习惯,甚至比读书的时候还节约,因为要买房要考虑养娃。那个时候正好国内宣扬软件工人,我某次买了件蓝衬衣,就和老婆说:你看,我就是一蓝领。

后来出国读书工作,还是一样的节省。我不觉得白领就一定怎么样,白领就一定有钱么?白领就一定是个好市场么?

其实这种垂直的市场细分,在互联网世界里面,是很危险的一个事情。互联网里面有个转化率的概念,无论是卖东西,还是卖广告,用户大都是看看完事,真正付钱的或者点击的,很少很少,写成分数,就是一个极少的可以给企业产生收入的用户,除以庞大的用户群。所以Google要把自己的名字取成最大的数,就是要和那个恐怖的大分母去抗衡。

你看如今世界上面那些做的好的互联网公司,很少是走垂直路线的,走垂直路线的里面,活下来的也都是那些利润极其丰厚的细分。这就好像在一片龟裂的土地上面找食物,如果你在地面上,也就是通用的市场里面找,总还是能找到足够的食物来过活;但是如果你铁了心要钻到一条缝(美其名曰市场细分)里面去,那么只好自求多福,那条细分里面的食物足够多了。

2 Comments »

  1. 现在不细分的就没有活路了,这个是有互联网的格局决定的。

    Comment by ramboo — December 6, 2009 @ 5:52 pm


  2. Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/samsongli/meirendaddy.com/blog/wp-includes/kses.php on line 947

    Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/samsongli/meirendaddy.com/blog/wp-includes/kses.php on line 948

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